How to promote your daycare: Tips for a stand-out profile
If you’ve ever wondered how to promote your daycare and attract more families, it starts with your profile.
Your profile is your first impression inside the app and is often the deciding factor for a parent who’s choosing between multiple providers. The good news? A few simple updates can make a big difference in how often you’re viewed, contacted, and successful in filling your next spot. Even better, these are the exact details parents tell us they want to see when searching for care.
If you’re trying to promote your daycare to find your next daycare family, these tips will help.
1. Add a clear, welcoming profile photo
Profiles with photos get more attention. It helps parents feel a sense of trust before they even reach out.
Choose a photo that reflects you and your space. This could be:
- A friendly photo of yourself
- A snapshot of your daycare setup
- Your daycare logo if you have one
The goal is simple: help parents feel like they’re getting to know you.
2. Introduce yourself in your bio
This is your moment to stand out.
Keep it short and genuine. Share what makes your daycare special. Maybe it’s your years of experience, your approach to outdoor play, special activities you do, or the kind of environment you’ve created.
Think of it as answering the question: “Why would a parent choose me?”
3. Add your address (don’t worry, it stays private)
Your full address is never shown publicly. Only your general location (city or town) is visible to parents.
Adding your address helps you show up in the right searches, especially for parents filtering by location. It’s a small step that makes a big difference in visibility.
4. Set a clear price range
Parents are often comparing options quickly. When your pricing is visible, it helps them decide faster and reduces back-and-forth messages.
Being upfront also builds trust and attracts families who are aligned with your rates.
5. Highlight your credentials
Your experience matters, so make sure it shows.
Use the pre-filled sections in your profile to highlight things like:
- Early Childhood Education
- Certifications
- Whether you’re licensed or unlicensed
These details help parents feel confident in your care and position you as a professional.
6. Share your opening details
One of the first things parents want to know is simple: do you have space, and when?
Set your:
- Start date range
- Availability (full-time, part-time, before/after school)
This helps answer key questions upfront and saves you time by avoiding these types of questions from parents! Let the app do the heavy lifting here.
7. Add photos of your daycare
Photos give parents a window into your space.
You don’t need anything fancy. Just a few clear photos that show:
- Play areas
- Learning spaces
- Outdoor setup, if you have one
This helps families picture their child in your care and builds trust before they even meet you.
Bonus: Ask for reviews from your current families
If you already have happy families, ask them to leave you a review! These 5-star ratings and comments appear on your profile and to parents on the app who are searching for care. They can make all the difference for a parent deciding who to contact. Social proof is powerful.
Help build Her Yes Club with us
Take a few minutes today to update your profile, then tell us how it’s working for you. We’re building Her Yes Club with you, not just for you. Share your feedback HERE.
